Theatrical Merchandise

Global Marketing Group Ltd (GMG) was established in 1989 as the UK’s first specialist theatrical merchandising company. The vision was, and remains, to create dynamic merchandise for theatrical events, running the entire process on behalf of the producer and ensuring maximum visibility and profitability from the products.

click here for a selection of our shows and events

Since 1989 GMG has been responsible for the merchandising of some of the most successful theatre shows and events of recent times. These include but are not limited to - MAMMA MIA! (London and International Tour), Buddy (Worldwide), Blue Man Group (London) The Graduate (London, UK Tour, US Tour), Scooby Doo (UK Tour), Footloose (UK Tour and London) and the Rat Pack (London, UK and US tours).

GMG prides itself on its creative process, not just simply supplying stock items, but, when required, manufacturing and designing bespoke items both quickly and efficiently. The team work closely with the producer to discuss each range and, in reality, the choice is infinite.We always source the required products, without exception.

On a day-to-day basis, GMG sets up the merchandising at the venue and either employs or trains local staff on how to maximise sales in the venue. GMG provides sales displays and all required point of sale material. Weekly monitoring of sales is carried out with reporting and relevant comments sent to producers. In addition GMG also offers clients the advantage of a well established mail order and fulfilment service along with expertise in the development and implementation of e-commerce strategies.

GMG also has its own import/ export division specialising in manufacturing certain items in the Far East and India. GMG handles the import of over 5 million items each year, into its 20,000 sq/ft warehouse in Blandford, Dorset. This division specialises in the supply of themed and / or licensed products to the UK’s holiday and leisure attractions, such as ‘Dennis the Menace’ to the Tussauds Group, which includes ‘Alton Towers’ and ‘LegoLand’.

Over the past 18 years Global Marketing Group has constantly fine tuned its services in order that clients get the full service they deserve, along with the assurance and peace of mind that their brand is in safe hands.